Sales
Definition
A sales cadence is a predefined sequence of outbound touches (calls, emails, LinkedIn, video messages) over days or weeks designed to maximize response rate. Modern cadences blend channels and use timing based on prospect-engagement signals.
Key points
- Typical cadence: 10-15 touches across 15-25 days
- Multi-channel cadences outperform single-channel
- Cadence steps fire until the prospect responds or the sequence completes
- Reply detection should auto-pause further automated steps
Example
Day 1: personalized email. Day 3: call + voicemail. Day 5: LinkedIn message. Day 8: follow-up email. Day 14: last-try email. Reply pauses the sequence; no reply after last step moves prospect to nurture.
Stop stitching tools to track this
CRM, communications and operations share one database here, so the numbers this term describes are a dashboard rather than a spreadsheet.
Build This in KamoCRM
Drips start from real CRM events, such as a new lead or a status change. Email campaigns and drips are unlimited on Business and Enterprise.
- Unlimited contacts
- Unlimited sends
- Drips with 14 triggers