Content stored as pages of markup can only ever be a page. Content stored as structured data can be a page, a listing, a comparison, a feed, a search result with rich markup, and a translation — without anybody rewriting it. The difference shows up years later, when a business wants to do something new with material it already has and discovers it is all trapped inside layouts.
What the work involves
- Modelling content types around meaning rather than around the current page design
- Separating structure from prose, so translators cannot break routing and layout cannot break meaning
- Editorial workflow with review and scheduling that matches how the team really works
- Structured data generated from the model, so search markup cannot drift from the page
- Programmatic page generation where content is genuinely systematic
- Governance — who may publish what, and what happens to content nobody has owned for two years
Why we are credible at this
This site generates 132 content pages from typed data — 37 industries, 45 integrations, 9 comparisons and 41 glossary terms — with prose kept in a translation dictionary and merged over the typed object, so a translator can rewrite every sentence and cannot damage a slug or a route.
What moves the price
We quote after discovery and the number is fixed before anything starts. These are the things that move it, so you can see roughly where your project sits before you talk to us.
- How much existing content must be restructured rather than migrated as-is
- How many content types there genuinely are, as opposed to how many templates exist
- Whether translation or syndication is in scope
- How complex the editorial approval process needs to be
Questions we get asked
Other Web Design work
Tell us what you are trying to do
A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.