Reputation and reviews

Earning reviews within the rules, and responding properly

Reviews matter commercially and the shortcuts are all prohibited. Review gating — asking how happy someone is and only inviting the happy ones to post publicly — violates the policies of the major platforms. Incentives are restricted or banned. Buying reviews is fraud and increasingly detected. What remains is unglamorous and effective: ask everyone, at the right moment, make it easy, and respond to what you get.

What the work involves

  • Review requests at the point of genuine satisfaction, asked of everyone rather than filtered
  • Removing friction, since most people who intend to review never finish
  • Response processes for negative reviews that read as human rather than legal
  • Monitoring across the platforms that matter for your sector
  • Feeding review themes back into the business, because recurring complaints are product information
  • Compliance with each platform's actual rules, which differ more than people assume

Why we are credible at this

We will tell you which of the tactics you have been offered would get your profile suspended. Several commonly sold review products are policy violations, and the suspension lands on your listing rather than on the agency that sold it.

What moves the price

We quote after discovery and the number is fixed before anything starts. These are the things that move it, so you can see roughly where your project sits before you talk to us.

  • Number of locations and platforms
  • Current review volume and whether there is damage to recover from
  • Whether request automation needs integrating with your existing systems
  • Whether response handling is ours or yours

Proof we have done this

The attribution pipeline we wroteFirst-party tracking, from first visit to closed dealOur own mail serversPostfix, Dovecot and Rspamd — because deliverability is decided below the campaign tool

Questions we get asked

Other Web Marketing work

Technical SEOMaking a site legible to search engines, at the sourceContent and topical authorityCovering a subject properly instead of chasing keywordsLocal SEOFor businesses with real places, not invented onesInternational SEOMultiple languages and markets without competing against yourself
All Web Marketing

Tell us what you are trying to do

A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.

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