Subdirectories or country domains?

Subdirectories for almost everyone: authority is shared, and there is one site to maintain. Country domains earn their cost when the markets are genuinely separate businesses or when local trust in a national domain is decisive. Anyone answering this without asking about your business is guessing.

International SEO

Multiple languages and markets without competing against yourself

International SEO fails in a small number of predictable ways: translated pages that are not actually translated, hreflang clusters that do not reciprocate, canonicals pointing at the wrong language, and market versions of a site competing with each other for the same queries. Each is individually fixable and collectively they are why most multilingual sites underperform their monolingual competitors in every market including their home one.

What the work involves

Deciding structure — subdirectory, subdomain or country domain — on the evidence for your case
hreflang clusters that reciprocate, validated continuously rather than once
Canonical policy for pages that exist in one language and are served under several
Keyword research per market, because markets do not search in translated terms
Content decisions per market, distinguishing translation from genuine localisation
Reporting split by market, since a global average hides everything that matters

Why we are credible at this

Our own site serves twenty-two languages, and a page is listed in a language's sitemap only when that language genuinely carries the content — at least ninety per cent of its strings, fewer than thirty per cent identical to English. That second test catches a provider echoing the source back, which otherwise looks like a complete translation.

What moves the price

We quote after discovery and the number is fixed before anything starts. These are the things that move it, so you can see roughly where your project sits before you talk to us.

Number of languages and number of markets, which are different multipliers
Whether the current structure is salvageable or needs migrating
Whether content is translated or genuinely localised per market
Whether local-language keyword research is in scope

Proof we have done this

Twenty-two languages, done correctlyhreflang, canonicals and a translation pipeline that admits what it has not translated This websiteA build that refuses to ship a page it knows is wrong Inference we run ourselvesModels, embeddings, vector search, speech and translation — on our own hardware

Questions we get asked

Other Web Marketing work

Technical SEOMaking a site legible to search engines, at the source Content and topical authorityCovering a subject properly instead of chasing keywords Local SEOFor businesses with real places, not invented ones Analytics and attributionNumbers you can interrogate, in accounts you own

All Web Marketing

Tell us what you are trying to do

A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.

Start a conversation I already use KamoCRM How we quote