Cohort Analysis

Grouping customers by shared start date and analyzing their behavior over time.

Analytics

Ufafanuzi wa

Cohort analysis tracks groups of customers who started at the same time (e.g., all customers signed in March 2025) and measures their behavior over subsequent periods. Cohort retention curves reveal whether newer cohorts retain better or worse than older ones — a critical signal for product-market fit trajectory.

Pointi muhimu

  • Cohorts defined by start period: monthly, quarterly, annual
  • Retention curves plot % remaining over time
  • Improving retention curve cohort-over-cohort = improving PMF
  • Cohort revenue analysis reveals expansion patterns
Mfano wa Mfano

Jan 2025 cohort: 100 customers signed. Jan+6 months: 80 remain (80% retention). Jul 2025 cohort: 100 customers. Jul+6 months: 85 remain (85% retention). Newer cohort retains better — positive signal.

Maneno yanayohusiana

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KamoCRM inaunganisha CRM, mawasiliano, na shughuli - metrics neno hili linaelezea kuwa dashibodi za kuishi katika nafasi yako ya kazi.

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