GRR (Gross Revenue Retention)

The percentage of revenue retained from existing customers, excluding expansion.

Customer Success

Ufafanuzi wa

Gross Revenue Retention is NRR without the expansion credit. It measures pure retention — revenue kept from the starting cohort after accounting for churn and contraction only. GRR can never exceed 100%; it measures the floor.

Pointi muhimu

  • Formula: (Starting ARR − Contraction − Churn) / Starting ARR × 100
  • GRR ≤ 100% always (expansion excluded)
  • Best-in-class: 90%+ GRR
  • GRR shows pure retention health; NRR shows growth from existing base
Mfano wa Mfano

Same cohort as NRR example: start $1M, contraction $50k, churn $50k (expansion ignored). GRR = ($1M − $50k − $50k) / $1M = 90%.

Maneno yanayohusiana

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KamoCRM inaunganisha CRM, mawasiliano, na shughuli - metrics neno hili linaelezea kuwa dashibodi za kuishi katika nafasi yako ya kazi.

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