CAC Payback Period

The time it takes to recover the cost of acquiring a customer through their gross margin.

Customer Success

Tanım Tanımı

CAC Payback Period is the number of months of a customer's gross-margin-adjusted revenue required to equal their acquisition cost. Short payback = efficient growth. Long payback = capital-intensive growth that strains cash flow.

Anahtar noktaları

Formula: CAC / (ARPU × Gross Margin)
Best-in-class SaaS: under 12 months
Reasonable: 12-24 months
>24 months signals capital inefficiency

Örnek

$5,000 CAC, $400/month ARPU, 70% gross margin: Payback = $5,000 / ($400 × 0.7) = 17.9 months.

İlgili terimler

CAC (Customer Acquisition Cost)LTV (Customer Lifetime Value)Churn Rate

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