Keyword-led content produces a site of disconnected articles that each rank for nothing in particular. Search engines increasingly reward demonstrable depth on a subject, which means a site that covers a topic thoroughly and links its coverage together sensibly outperforms one with twice as many unrelated posts. The work is deciding what you are genuinely authoritative about — and being disciplined enough not to publish on things you are not.
What the work involves
- Deciding which subjects you can legitimately own, and declining the rest
- Mapping the network before writing: hub pages, supporting pages, and how they link
- Content written from actual expertise, with subject-matter interviews rather than paraphrased competitors
- Internal linking designed as a structure rather than added ad hoc
- Refreshing and consolidating existing content, which usually beats publishing more of it
- Measurement by topic rather than by individual keyword position
Why we are credible at this
This site's own network is the method applied to itself: 132 pages generated from typed data across industries, integrations, comparisons and a glossary, cross-linked by an internal-link engine rather than by hand.
What moves the price
We quote after discovery and the number is fixed before anything starts. These are the things that move it, so you can see roughly where your project sits before you talk to us.
- How much genuine subject expertise exists internally for us to draw on
- Publishing volume and cadence
- Whether existing content needs consolidation before anything new is worth publishing
- Whether the subject is competitive enough to require original research to break into
Questions we get asked
Other Web Marketing work
Tell us what you are trying to do
A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.