Local search rewards businesses that genuinely operate somewhere: an address, staff, opening hours, reviews from real customers. It punishes businesses that pretend to. The most commonly sold local SEO product is a set of near-identical city pages with the place name swapped, which is a doorway-page pattern and an explicit search-engine spam policy violation. It sometimes works briefly. The risk sits on your domain, not on the agency's.
What the work involves
- Business profile setup and optimisation for each genuine location
- Consistent name, address and phone details across the citations that actually matter
- Location pages for real places, with content specific to that place and the people in it
- Local structured data, so opening hours and service areas are machine-readable
- Review generation that complies with platform rules rather than gaming them
- Measurement separated by location, so you can see which ones are actually working
Why we are credible at this
We would rather lose the work than sell you a pattern we know is a policy violation. That refusal is the most useful thing we can tell you about how the rest of the engagement would be run.
What moves the price
We quote after discovery and the number is fixed before anything starts. These are the things that move it, so you can see roughly where your project sits before you talk to us.
- Number of genuine locations
- How inconsistent your existing citations are, which is usually worse than expected
- Whether review generation is in scope
- Competitiveness of the local market
Questions we get asked
Other Web Marketing work
Tell us what you are trying to do
A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.