There is a specific failure that happens in almost every agency relationship. A number looks wrong. The agency cannot explain it, because the number came out of a tool they do not control, fed by a tag they pasted in, filtered by rules they did not write. The conversation stops at the dashboard. Nobody can go further because nobody owns anything underneath it.
We own what is underneath. The attribution pipeline that records a visit, carries it across sessions, and matches it to a conversion is code we wrote and run — first-party, cookie set at the edge, conversions consumed off a message queue, reconciled on a schedule. Our analytics are self-hosted. The mail infrastructure that determines whether your email reaches an inbox is Postfix, Dovecot and Rspamd, run by us, with sender identity verified against live DNS. When something is wrong we go and look.
This shapes what we sell. The core is the work that compounds and that you keep: technical SEO, content that earns its rankings, email that arrives, and measurement you can trust. We will run paid campaigns, and we will run them on your ad accounts with your billing, charging for the management and nothing on the spend. We take no percentage of your media budget, because a marketing fee that grows with your spending is a conflict of interest wearing a retainer.
We also will not build you two hundred city landing pages. Doorway pages worked a decade ago, they are now an explicit spam policy violation, and selling them to you would be selling you a risk we know about. That refusal costs us work, and it is the clearest signal we can give you about how the rest of it will be done.
| The usual arrangement | How we work |
|---|---|
| Pastes a tag manager snippet and reads the dashboard | Wrote the attribution pipeline and can read the code behind the number |
| Sends campaigns through a provider and hopes they land | Runs the mail infrastructure and fixes SPF, DKIM and DMARC at the source |
| Takes a percentage of your ad spend | Charges management only; spend is yours, at cost, on your accounts |
| Ships city doorway pages by the hundred | Refuses, and explains which policy it violates |
| Owns the analytics property, so the history leaves when you do | Sets it up in your accounts; the data is yours from the start |
What you actually get
- A technical audit that ends in a prioritised list with effort and expected impact, not a 90-page PDF
- Attribution configured in your accounts, first-party, surviving the session
- Email authentication done properly — SPF, DKIM, DMARC, and a reputation you own
- Content built around topics rather than keyword lists, with internal linking designed deliberately
- Monthly reporting that states what moved, what did not, and what we got wrong
- Everything in your accounts, so leaving costs you nothing but notice
Web Marketing in detail
Systems of ours that back this up
Best for
Businesses that want measurement they can trust and results that compound, and can wait a quarter to start seeing it
Not for
Anyone who needs leads this month from a standing start. Paid media can do that; we would rather you knew which one you are buying.
Questions we get asked
Tell us what you are trying to do
A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.