Marketing
定义
UTM parameters are URL query strings (utm_source, utm_medium, utm_campaign, utm_content, utm_term) that tag inbound links so analytics tools can attribute traffic to specific sources. Standard across Google Analytics, marketing platforms, and most CRM attribution engines.
要点
- utm source: 流量从何而来( newsletter, linkin, google)
- utm 中:流量类型(电子邮件、社交、cpc)
- utm campaign:特定战役名称(春季-发射-2026)
- 整个团队一致的命名公约至关重要
示例
A LinkedIn ad linking to your pricing page might use: ?utm_source=linkedin&utm_medium=paid-social&utm_campaign=q1-pricing-awareness