Customer Success
定义
Churn利率是特定期间客户损失(或收入)的百分比. 主要有两种类型:客户Churn (log-count churn)和Invest Churn (MRR/ARR churn). 更低的churn显著地改进了LTV并降低了收购压力.
要点
- 客户:Churn = Chorned 客户:Chorned 客户:Chorned 客户:Chorned 客户:Chorned 客户:Chorners =Chorned 客户:Chorned 客户:Chorned 客户:Chorned Customers = 开始客户:X100
- Churn = Churned MRR / 开始 MRR × 100
- Gross vs 网:净Churn包括来自剩余客户的扩展
- 最优秀的SaaS: <5%年度标志churn,负净收入churn
示例
以1000名顾客开始这个月. 结尾为980(20 Churned,另加了10个-这些不相抵). 客户churn=20/1000=2%.