Our emails go to spam. Is it the subject lines?

Almost never, though that is what gets blamed. It is usually authentication that is missing or misconfigured, a sending reputation damaged by a poor list, or bulk and transactional mail sharing a reputation they should not. Those are diagnosable in days.

Do we have to move our email to you?

No. Most of this work is done on whatever platform you already use. We run our own mail because it means we can tell you what is actually happening, not because you have to buy it.

Email deliverability

Getting into the inbox, which is an infrastructure problem

When email stops arriving, the campaign tool still reports it as sent, which is true and useless. Delivery was accepted and then the message was deferred, filtered or discarded by a receiving system using rules the campaign tool cannot see. Most agencies have only the campaign tool, so the investigation ends immediately. Deliverability is decided by authentication, sending reputation, list quality and infrastructure — all below the layer where marketing usually operates.

What the work involves

Authentication done properly — SPF, DKIM and DMARC, with a policy that actually progresses to enforcement
Separating transactional from bulk sending, so a newsletter cannot damage password resets
Reputation diagnosis using feedback loops and postmaster tooling rather than guesswork
List hygiene, re-engagement and suppression, which is usually the largest single win
Warming a new domain or address properly instead of sending fifty thousand on day one
Monitoring so a reputation problem is noticed before a campaign rather than after it

Why we are credible at this

We run the mail: separate Postfix instances for transactional, bulk and inbound, Dovecot for mailboxes, Rspamd for filtering — and a sender-identity check that verifies against live DNS whether a domain truly belongs to the sender and whether its SPF record authorises us, recording no verdict rather than guessing when the lookup fails.

What moves the price

We quote after discovery and the number is fixed before anything starts. These are the things that move it, so you can see roughly where your project sits before you talk to us.

How damaged the current sending reputation is
Number of sending domains and platforms in use
Whether the list needs substantial hygiene work before anything else can help
Whether infrastructure changes are in scope or only configuration

Proof we have done this

Our own mail serversPostfix, Dovecot and Rspamd — because deliverability is decided below the campaign tool Knowing something is wrong before a customer tells usMetrics, logs and distributed traces, self-hosted and actually used

Questions we get asked

Other Web Marketing work

Technical SEOMaking a site legible to search engines, at the source Content and topical authorityCovering a subject properly instead of chasing keywords Local SEOFor businesses with real places, not invented ones International SEOMultiple languages and markets without competing against yourself

All Web Marketing

Tell us what you are trying to do

A short conversation is usually enough to tell whether we are the right people. If we are not, we will say so and point you somewhere better.

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