Sales
Definición
Annual Contract Value is the value of a customer contract normalized to one year. For a 3-year $90k contract, ACV is $30k. ACV is the standard unit for comparing deals of varying contract lengths and forecasting sales performance.
Puntos clave
- ACV normalizes multi-year deals for comparison
- Different from TCV (total contract value) which sums all years
- Used in sales compensation and quota setting
- New ACV vs expansion ACV track new-business vs growth separately
Ejemplo
A customer signs a 2-year deal at $48k total with year-1 at $24k and year-2 at $24k. ACV is $24k; TCV is $48k.
Condiciones relacionadas
Deja de costar herramientas para rastrear esto
KamoCRM unifica CRM, comunicaciones y operaciones.Las métricas que este término describen se convierten en tableros vivos en tu espacio de trabajo.