Sales
Definición
Monthly Recurring Revenue is the monthly run-rate of all active subscription contracts. MRR = ARR / 12. Sub-components include: New MRR (new customers), Expansion MRR (upgrades from existing), Contraction MRR (downgrades), Churned MRR (cancellations), and Reactivated MRR (returned customers).
Puntos clave
- MRR = sum of active monthly-equivalent subscriptions
- Tracked as net new MRR = New + Expansion + Reactivated − Contraction − Churn
- More sensitive than ARR for measuring near-term momentum
- Committed MRR (cMRR) excludes discount and trial periods for underlying run-rate
Ejemplo
January: Start at $100k MRR. New sales add $10k, expansions +$2k, churn −$3k. End at $109k MRR. Net new MRR = $9k.
Deja de costar herramientas para rastrear esto
KamoCRM unifica CRM, comunicaciones y operaciones.Las métricas que este término describen se convierten en tableros vivos en tu espacio de trabajo.