Analytics
Definición
Cohort analysis tracks groups of customers who started at the same time (e.g., all customers signed in March 2025) and measures their behavior over subsequent periods. Cohort retention curves reveal whether newer cohorts retain better or worse than older ones — a critical signal for product-market fit trajectory.
Puntos clave
- Cohorts defined by start period: monthly, quarterly, annual
- Retention curves plot % remaining over time
- Improving retention curve cohort-over-cohort = improving PMF
- Cohort revenue analysis reveals expansion patterns
Ejemplo
Jan 2025 cohort: 100 customers signed. Jan+6 months: 80 remain (80% retention). Jul 2025 cohort: 100 customers. Jul+6 months: 85 remain (85% retention). Newer cohort retains better — positive signal.
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