Funnel Conversion

The rate at which users progress through successive stages of a purchase or activation funnel.

Analytics

Definición

Funnel conversion measures the percentage of users making it from one stage of the customer journey to the next. Standard SaaS funnels: Visitor → Lead → MQL → SQL → Opportunity → Customer. Stage-by-stage conversion rates reveal where improvement efforts will have the highest impact.

Puntos clave

Stage-by-stage conversion rates (Visitor → Lead, Lead → MQL, etc.)
Cumulative conversion: start-to-end percentage
Lowest-conversion stages are usually the highest-leverage improvements
Funnel conversion by channel reveals which acquisition sources produce best results

Ejemplo

10,000 visitors → 300 leads (3%) → 100 MQLs (33%) → 40 SQLs (40%) → 12 customers (30%). Cumulative conversion: 12 / 10,000 = 0.12%. Lowest stage: Visitor → Lead at 3%.

Mandatos relacionados

Conversion Rate Marketing Attribution MQL (Marketing Qualified Lead)SQL (Sales Qualified Lead)

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