Marketing
Definición
UTM parameters are URL query strings (utm_source, utm_medium, utm_campaign, utm_content, utm_term) that tag inbound links so analytics tools can attribute traffic to specific sources. Standard across Google Analytics, marketing platforms, and most CRM attribution engines.
Puntos clave
- utm_source: where the traffic came from (newsletter, linkedin, google)
- utm_medium: type of traffic (email, social, cpc)
- utm_campaign: specific campaign name (spring-launch-2026)
- Consistent naming conventions across the team are essential
Ejemplo
A LinkedIn ad linking to your pricing page might use: ?utm_source=linkedin&utm_medium=paid-social&utm_campaign=q1-pricing-awareness
Mandatos relacionados
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