MRR (Monthly Recurring Revenue)

The monthly expression of recurring subscription revenue.

Sales

Definição

Monthly Recurring Revenue is the monthly run-rate of all active subscription contracts. MRR = ARR / 12. Sub-components include: New MRR (new customers), Expansion MRR (upgrades from existing), Contraction MRR (downgrades), Churned MRR (cancellations), and Reactivated MRR (returned customers).

Pontos-chave

MRR = sum of active monthly-equivalent subscriptions
Tracked as net new MRR = New + Expansion + Reactivated − Contraction − Churn
More sensitive than ARR for measuring near-term momentum
Committed MRR (cMRR) excludes discount and trial periods for underlying run-rate

Exemplo

January: Start at $100k MRR. New sales add $10k, expansions +$2k, churn −$3k. End at $109k MRR. Net new MRR = $9k.

Termos relacionados

ARR (Annual Recurring Revenue)Churn Rate Expansion Revenue NRR (Net Revenue Retention)

Parar as ferramentas de costura para rastrear isto

O KamoCRM unifica CRM, comunicações e operações — as métricas que este termo descreve tornam-se painéis ao vivo em seu espaço de trabalho.

Iniciar gratuitamente Navegar no glossário